A Manager of a Holiday Inn Said,"We Have Power and Value

question 96

Multiple Choice

A manager of a Holiday Inn said,"We have power and value in the market and people are willing to pay for it." This manager is referring to ________.

• A) social marketing
• B) specialty products
• C) brand equity
• D) line filling
• E) product length

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Definitions:

DVCs

Digital Video Cameras; devices used to capture video in a digital format.

Economic Growth

An increase in a country's productive capacity, as measured by changes in its Gross Domestic Product (GDP) over time.

Economic Rewards

Incentives or returns, including wages, profits, and benefits, that motivate individuals and firms to undertake certain activities or behaviors.