Attributes Are the Least Desirable Level for Brand Positioning Because

question 80

True/False

Attributes are the least desirable level for brand positioning because competitors can easily copy attributes and customers are more interested in what attributes will do for them than in the attributes themselves.

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Definitions:

Free Living

Organisms that do not rely on other organisms for food or shelter; they live independently in their environment.

Schistosomiasis

A parasitic disease caused by trematode worms of the genus Schistosoma, transmitted through contact with contaminated water.

Fluke

A type of parasitic flatworm, belonging to the class Trematoda, that infects various animals, including humans.

Elephantiasis

Disease caused by a roundworm called the filarial worm.