What Are the Two Ways That a Company Can Obtain

question 11

Multiple Choice

What are the two ways that a company can obtain new products?

• A) line extension and brand management
• B) internal development and brand management
• C) new-product development and acquisition
• D) service development and product extension
• E) market mix modification and research and development

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Definitions:

Managed-Floating System

A foreign exchange policy whereby a country's central bank intervenes to control its currency value within certain limits, while still allowing the currency value to fluctuate in response to market forces.

Current Account Deficit

A situation where a country's total imports of goods, services, and transfers exceed its total exports, indicating it is spending more on foreign trade than it is earning.

Exchange Rate

The value of one currency for the purpose of conversion to another, determining how much one currency is worth in terms of another.