In the Concept Testing Stage of New-Product Development,a Product Concept

question 87

Multiple Choice

In the concept testing stage of new-product development,a product concept in ________ form is presented to groups of target consumers.

• A) physical or symbolic
• B) experiential
• C) final
• D) market-tested
• E) commercial

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Definitions:

Single-speed

Refers to mechanisms or vehicles operating with only one gear ratio, without the ability to shift gears.

Two-speed

Describes a mechanism, such as a gearbox, with two operating speeds, allowing for a shift in performance or efficiency depending on the requirement.

Kingpin

A critical component in vehicle steering mechanisms or in the coupling between a trailer and a tractor, around which steering or pivoting occurs.

Steering Axles

Axles equipped with mechanisms to alter the direction of a vehicle's wheels, facilitating steering.