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When Kraft Focused on Cost-Cutting with Its Older and Established

question 66

Multiple Choice

When Kraft focused on cost-cutting with its older and established brands,leaving them to wither without much investment or modification,Kraft decided to ________ the older products.


Definitions:

Homogenizing Effects

The process of making things uniform or similar by blending diverse elements.

McDonaldization

The process by which the principles of the fast-food industry, such as efficiency, calculability, predictability, and control, dominate other sectors of society.

American Values

The fundamental beliefs and principles that are held to be important in the United States, including liberty, democracy, equality, and individualism.

Global Transmission

The worldwide spread or transfer of cultures, diseases, information, technologies, and other phenomena.

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