It's What's Hip,a Chain of 18 Music and CD Stores,has

question 99

Multiple Choice

It's What's Hip,a chain of 18 music and CD stores,has discovered that carrying a weak product during the decline stage of the PLC can be very costly to a firm,and not just in profit terms.Which one of these is NOT likely to be one of those costs?

• A) takes up much of management's time
• B) frequent price and inventory adjustment
• C) requires advertising and sales force attention
• D) requires too much focus on new-product development
• E) negatively affects the company's reputation

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Definitions:

Crick

Francis Crick, a British molecular biologist, biophysicist, and neuroscientist, known for co-discovering the structure of DNA along with James D. Watson.

Griffith's Transformation

A process discovered by Frederick Griffith in 1928, demonstrating that a substance from dead bacteria could genetically transform living bacteria.

Avery

Refers to Oswald Avery, a bacteriologist who was instrumental in demonstrating that DNA is the substance that causes genetic transformation.

Hershey

This could refer to Alfred Hershey, a bacteriologist known for the Hershey-Chase experiment which helped to confirm that DNA is the genetic material.