Which of the Following CANNOT Be Described Using the PLC

question 100

Multiple Choice

Which of the following CANNOT be described using the PLC concept?

• A)product class
• B)product form
• C)product image
• D)brand
• E)styles

Realize the importance of budgeting methods in planning social media campaigns.

Identify the structure and components of social media marketing plans.

Understand the significance of target audience analysis including their social profiles and behaviors.

Understand different organizational models for managing social media within a company.

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Definitions:

Affective Component

Part of an attitude that involves an individual’s feelings or emotions about the attitude object.

Behavioural Component

Aspects of psychology that involve observable actions and responses of individuals or organisms in their environment.

Richard LaPiere

A social psychologist known for his work in attitudes, particularly the attitudes-behavior discrepancy demonstrated through his landmark study on racial discrimination.

Attitudes

Enduring sets of beliefs or feelings about people, objects, or situations that predispose individuals to react in a particular way.