Which of the Following Statements Best Explains Why Idea Screening

question 38

Multiple Choice

Which of the following statements best explains why idea screening may be the most important step of new-product development?

• A) It increases the number of ideas generated.
• B) Some potentially profitable ideas may be ill perceived by the idea screeners.
• C) Some ideas that will become market disasters may be originally viewed favorably by the idea screeners.
• D) It gives research and development team members an opportunity to gather consumer feedback.
• E) It saves the company money in product development costs by giving the green light to only the product ideas that are likely to be profitable.

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Definitions:

Carbon Dioxide

This gas, which has no color and no smell, is generated when carbon and organic substances burn and through the act of respiration. It is a natural component of the air and is utilized by plants for photosynthesis.

Sugar

A sweet-flavored substance derived from various plants, primarily sugar cane and sugar beet, consisting chiefly of sucrose, and used as a sweetener in food and drink.

Starches

Complex carbohydrates composed of numerous glucose units, serving as a vital energy store in many plants.

Pigment

A substance that selectively absorbs light of specific wavelengths.