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Marketers Can Prolong the Lives of Many Products in the Maturity

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Essay

Marketers can prolong the lives of many products in the maturity or decline stages of the PLC,sometimes even moving these products back into the growth stage.How can this happen?


Definitions:

Biochemical Changes

Alterations at the molecular level within organisms, often as a response to environmental factors or internal processes.

Limited Capacity

A theory that humans have a finite amount of cognitive resources available at any given time.

Positive Thinking

The practice of focusing on good and positive thoughts to achieve a desired outcome or to cope with negative situations.

Reinforcement

A process in psychology that strengthens or weakens a behavior by adding or removing a stimulus after the behavior occurs.

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