Refer to the Scenario Below to Answer the Following Questions

question 67

Multiple Choice

Refer to the scenario below to answer the following questions.
Pensonic Manufacturing produces small kitchen appliances-blenders, hand mixers, and electric skillets. Pensonic attempts to target newlyweds and first-time home buyers with this brand, under a market share leadership strategy.
In considering that most young households have limited financial resources, Pensonic has attempted to engage in target costing. "In doing this," Pensonic's manager Abdul Razak stated, "we have better control over keeping price right in line with customers."
Pensonic manufactures a three-speed blender, its top seller, and a five-speed blender. The hand mixers are manufactured in two styles-a small hand-held mixer with two rotating beaters and a similar style that comes with an optional stand and attached mixing bowl. Alden's temperature-controlled skillets are manufactured in one style with three color options.
"Our product offerings are narrower," Abdul Razak added, "but our line workers know each product like the back of their hands. This allows us to produce superior products while holding our prices low."
-Abdul Razak uses a target costing strategy.Which of the following is he most likely to do in executing this strategy?

• A) base his price on competitors' prices
• B) use everyday low pricing
• C) use a break-even chart to determine pricing
• D) start with customer-value considerations
• E) start by determining the costs of a new product

Explain the significance of refractory periods in neuron function.

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Identify various technologies used in diagnosing neurological conditions like multiple sclerosis.

Explain the concept of saltatory conduction and its efficiency in neural communication.

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Definitions:

Kano Model

A theory for product development and customer satisfaction which categorizes customer preferences into delighters, satisfiers, and basic needs.

Customer Value Frontier

Refers to the maximum amount of value a company can deliver to its customers at a given cost, balancing customer satisfaction and company profitability.

Strategic Marketing

The process of planning, developing, and implementing maneuvers to obtain a competitive edge in your chosen niche.

Product Life Cycle

The stages a product goes through from development and introduction to the market, growth, maturity, and decline.