Which of the Following Is a Reason That a Marketer

question 40

Multiple Choice

Which of the following is a reason that a marketer would choose a penetration pricing strategy?

• A) to ensure the company has the ability to increase prices once demand decreases
• B) to focus on the rapid achievement of profit objectives
• C) to appeal to different consumer segments with different levels of price sensitivity
• D) to create markets for highly technical products
• E) to help keep out the competition

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Definitions:

Matching Hypothesis

The idea that people of similar levels of physical attractiveness gravitate toward each other.

Physical Attractiveness

The degree to which a person's physical traits are considered aesthetically pleasing or beautiful.

Parental Investment Theory

The idea that a species’ mating patterns depend on what each sex has to invest—in the way of time, energy, and survival risk—to produce and nurture offspring.

Evolutionary Explanations

Theories or hypotheses that use the principles of evolution to explain the development of physical traits, behaviors, or phenomena over time.