Which of the Following Is a Reason That a Marketer

question 40

Multiple Choice

Which of the following is a reason that a marketer would choose a penetration pricing strategy?

• A) to ensure the company has the ability to increase prices once demand decreases
• B) to focus on the rapid achievement of profit objectives
• C) to appeal to different consumer segments with different levels of price sensitivity
• D) to create markets for highly technical products
• E) to help keep out the competition

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Definitions:

Intellectual Development

The growth and change in a person's abilities to think, reason, and understand complex concepts and ideas over time.

Cognitive Abilities

Mental skills that involve the ability to think, understand, learn, and remember.

Cognitive Perspective

View that thought processes are central to development.

Thought Processes

The mental operations involved in cognitive activities such as reasoning, perception, and judgment.