When a Firm Improves the Quality and Increases the Price

question 90

Multiple Choice

When a firm improves the quality and increases the price of a product in reaction to a competitor making a price reduction,the firm is ________.

• A) moving its brand into a less competitive position
• B) negatively positioning its product
• C) moving its brand into a higher price-value position
• D) creating a "fighter brand"
• E) narrowing its target market

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