Johnson Boats Wants to Introduce a New Model of Boat

question 81

Multiple Choice

Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass-market share.As a consultant,you should recommend a ________ pricing strategy.

• A) market-skimming
• B) market-penetration
• C) zone
• D) loss-leader
• E) captive-product

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