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Refer to the scenario below to answer the following questions.
Pilot is a manufacturer of ballpoint pens, pencils, and stationery. The firm's primary distribution strategy is to sell in large volumes to office supply stores and large discount chains. Iwao Takada, CEO of Pilot, had hoped to manufacture and sell in large enough quantities that prices could be held low. However, in the first several months, the firm experimented with the price portion of its marketing mix in an effort to cater to a number of markets.
-By offering a set of pens packaged with stationery and matching envelopes,Pilot would be using ______________.
Queen Isabella
A key historical figure, Queen of Castile and León, known for her sponsorship of Christopher Columbus's 1492 voyage that led to the discovery of the Americas.
Admiral Zheng He
A prominent Chinese explorer and naval commander of the Ming dynasty known for his expeditions to Southeast Asia, South Asia, the Middle East, and East Africa.
Seafaring Technology
Innovations and advancements in the design, construction, and navigation of ships and boats, enabling exploration, trade, and military activities across seas and oceans.
Trading Economy
An economic system that relies heavily on the exchange of goods and services through trade, both domestically and internationally.
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