A Channel Consisting of One or More Independent Producers,wholesalers,or Retailers

question 11

Multiple Choice

A channel consisting of one or more independent producers,wholesalers,or retailers that seek to maximize their own profit-even at the expense of profits for the channel as a whole-is a(n) ________.

• A) vertical marketing system
• B) conventional distribution channel
• C) independent channel allocation
• D) corporate VMS
• E) administered vertical marketing system

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Definitions:

Abstraction

The process of reducing complexity by focusing on the essential characteristics of something, ignoring irrelevant detail.

Processes

Sequences of actions or steps taken in order to achieve a particular end.

Shorthand

A method of rapid writing by using symbols or abbreviations for words or phrases, traditionally used for taking notes or transcribing speeches.

Symbols

Are concrete objects or abstract terms that represent something else.