Which of the Following Should Be the First Step in Designing

question 55

Multiple Choice

Which of the following should be the first step in designing a marketing channel?

• A) identifying channel objectives
• B) identifying what consumers want from the channel
• C) analyzing channel alternatives
• D) evaluating intermediaries
• E) exploring international opportunities

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Definitions:

E-Sign

The use of electronic signatures to sign documents and agreements, legally recognized as equivalent to handwritten signatures under certain jurisdictions and laws.

Electronic Records

Digital form of information storage, used across various sectors for efficient and accurate information management.

Uniform Electronic Transactions Act

A law adopted by many states in the U.S. that establishes the legal validity of electronic records and signatures in commercial and governmental transactions.

Electronic Contracts

Agreements formed, signed, or executed electronically, which are legally binding under electronic commerce laws.