In a Conventional Distribution Channel,no Channel Member Has Much Control

question 109

True/False

In a conventional distribution channel,no channel member has much control over the other members,and no formal means exists for assigning roles and resolving channel conflict.

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Definitions:

Consumer-Oriented Sales Promotions

Marketing strategies aimed at the direct consumer that include discounts, coupons, and free samples to stimulate immediate sales.

Nonpersonal Presentation

Presentation methods where information about products or services is conveyed to potential customers through indirect means, such as advertisements or digital media, without direct interpersonal communication.

Price Reductions

A strategic decrease in the selling price of products or services, typically to drive sales volume, clear inventory, or respond to competitive market pressures.

Rebates

A partial refund to someone who has paid too much for tax, rent, or a utility, or as a promotional incentive offered by manufacturers or retailers after purchase.