Every Store Has a Physical Layout That Makes Moving Around

question 72

Multiple Choice

Every store has a physical layout that makes moving around in it either hard or easy.Each store has a "feel"; the retailer must design an __________ that suits the target market and moves customers to buy.

• A) promotions
• B) target
• C) atmosphere
• D) services mix
• E) product assortment

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Definitions:

Multicultural Experiences

Interactions and engagements that involve or relate to multiple cultures, enhancing understanding and appreciation of cultural diversity.

International Assignments

Work assignments where employees are sent by their employers to work in a foreign country for a temporary period.

Global Environment

The international context within which organizations operate, influenced by economic, social, technological, and political factors across borders.

Divisional Structure

A structure that organizes a company by units according to the products they make, the customer segments they serve, or the geographic location in which they operate.