Marketers Using Humor in Their Messages Claim That They Attract

question 51

Multiple Choice

Marketers using humor in their messages claim that they attract more attention and create more loyalty and belief in the brand.This type of message is called a(n) ________ appeal.

• A) rational
• B) structural
• C) emotional
• D) moral
• E) standard

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Definitions:

Payroll Tax Expense

The cost incurred by employers for taxes assessed on employee wages, including social security and medicare taxes.

Payroll Checking

A dedicated bank account used by businesses specifically for managing and issuing payroll to employees.

Contra-Asset

An account on the balance sheet that reduces the value of an associated asset, such as accumulated depreciation.

Payroll Taxes

Fees applied to employers and employees, typically based on a percentage of the salaries paid by employers to their employees.