Toward the End of the Fiscal Year,the Owner of a Small

question 89

Multiple Choice

Toward the end of the fiscal year,the owner of a small company came back from lunch concerned because he had learned that a business targeting the same customers as his was planning on spending $150,000 on promotion.As soon as he arrived at the office,he called his financial manager and said,"I want to budget $150,000 for next year's promotion." Which method of promotional budgeting did the owner want to use?

• A) the objective-and-task method
• B) the percentage-of-sales method
• C) the competitive-parity method
• D) the bottom-up method
• E) the pull-push method

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Definitions:

Mediation

A conflict resolution method involving a neutral third party who assists disputing parties in reaching a voluntary, mutually satisfactory agreement.

Conciliation

A method of dispute resolution where an impartial third party helps the conflicting parties to reach a settlement amicably.

Emotionally Mature

Pertains to an individual who possesses the ability to understand, express, and manage their emotions effectively, while also being receptive and empathetic towards the emotions of others.

Disproportionate Distribution

An unequal allocation of resources, rights, or opportunities among different groups, often leading to disparities.