Glasis Is a Type of Paint Made Specifically for Use

question 86

Multiple Choice

Glasis is a type of paint made specifically for use on cars.An ad in Top Gear magazine advising consumers to request their body shops use Glasis paint is an example of how a company uses ________.

• A) word-of-mouth influence
• B) public relations
• C) buzz marketing
• D) a push strategy
• E) a pull strategy

---

Definitions:

Luxury Branding

The process of marketing products or services as luxury items, characterized by their quality, exclusivity, and accompanying prestige.

Critical Networks

Essential systems or networks of connections that are vital for the operation of a community, organization, or system, often relating to infrastructure or communication.

Engineered

Pertains to something meticulously designed or constructed with a specific purpose or outcome in mind, often using scientific principles.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically identified as product, price, place, and promotion.