A Company's Total Marketing Communications Mix Consists of a Special

question 105

Multiple Choice

A company's total marketing communications mix consists of a special blend of advertising,sales promotion,public relations,personal selling and direct-marketing tools that the company uses to communicate customer value and build customer relationships.This is also called ________.

• A)direct marketing
• B)integrated marketing
• C)the promotion mix
• D)competitive marketing
• E)target marketing

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Definitions:

October Bank Reconciliation

The process of comparing and adjusting the balance of an entity's accounting records for October with the balance reported by the bank.

Cash Balance Per Books

The amount of cash shown in a company’s financial records at a specific point in time, which may differ from the actual cash balance due to outstanding transactions.

Petty Cash Fund

A small amount of cash kept on hand for covering minor and incidental expenses in a business, managed through a petty cash system.

Journal Entry

An official written record that represents a transaction in accounting, used to transfer information to the general ledger.