Which Major Promotion Category Makes Use of Displays,discounts,coupons,and Demonstrations

question 104

Multiple Choice

Which major promotion category makes use of displays,discounts,coupons,and demonstrations?

• A) sales promotion
• B) direct marketing
• C) publicity
• D) public relations
• E) advertising

---

Definitions:

Marketing Activities

Initiatives or actions taken by a company to promote and sell its products or services, including advertising, product design, pricing strategy, and customer engagement.

Distribution Cost

Expenses associated with the process of moving goods from the production point to the final consumer, including transportation, warehousing, and handling fees.

Lowest Cost Carrier

A transportation or shipping company that offers the least expensive rates for freight services while meeting the required delivery criteria.

Place Utility

The value added to products by having them in a location where they are accessible to consumers when needed.