Companies Often Fail to Integrate Their Various Communications to Consumers

question 8

Multiple Choice

Companies often fail to integrate their various communications to consumers because ________.

• A) historically consumers have been able to distinguish between message sources
• B) advertising departments are reluctant to work with public relations professionals
• C) communications often come from different parts of the company
• D) personal selling and sales promotion are in direct conflict
• E) they have overemphasized the concept of brand contact

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Definitions:

Financing Activity

Transactions involved in raising, repaying, or restructuring the capital funding of a company, as reflected in the cash flow statement.

Net Income

The total profit of a company after all expenses, including taxes and operating costs, have been subtracted from revenue.

Depreciation

A method of allocating the cost of a tangible asset over its useful life.

Indirect Method

A method of presenting the cash flow statement where net income is adjusted for non-cash transactions and changes in working capital to arrive at cash flow from operating activities.