Examlex
In the AIDA model,the D stands for ________.
Net Investment
The total amount spent on capital assets (like plant and equipment) minus depreciation, reflecting the actual increase in an entity's productive capacity.
Depreciation
The process of allocating the cost of tangible assets over their useful lives, reflecting the decrease in value of assets due to use, wear and tear, or obsolescence.
Implicit Cost
An indirect, non-payment expense represented by the opportunity cost of utilizing resources in a specific project instead of elsewhere.
Expected Profit Rate
The forecasted return on investment over a specific period, reflecting the potential profitability of a business endeavor.
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