Refer to the Scenario Below to Answer the Following Questions

question 74

Multiple Choice

Refer to the scenario below to answer the following questions.
Fan Kuei opened Sparkle Cleaning in 1999. Fan began by acquiring two contracts for office cleaning services from two local manufacturing facilities. For two years, Fan and his wife, Quynh, performed the cleaning services alone. After acquiring three additional cleaning contracts in 2006, Fan hired two additional employees. "Up to that point, we had room to grow but we really had no advertising plan," Fan stated. "We were relying mostly on word-of-mouth."
By 2008, Barb hired two full-time employees to begin Sparkle's new endeavor-carpet cleaning in homes and offices.
"Competition was getting tough for both of our services at that point," Quynh added. "We ran a local radio spot three times each week. Then we had an advertiser print coupons on placemats. That gave us a little more exposure."
Fan and Quynh Kuei now admit that they never realized the value of a sound promotional plan before now. "We wish we would have put together something catchy with a jingle way before now," they said.
-Which of the following would be the LEAST effective way for Fan and Quynh to reach new potential customers?

• A) word-of-mouth influence
• B) buzz marketing
• C) public relations
• D) television advertising
• E) direct marketing

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Definitions:

Rest Pauses

Short breaks taken during periods of work or activity, intended to prevent fatigue and improve concentration and overall performance.

Information Technology

Utilizing computers and telecommunications devices to hold, access, send, and alter information.

Productivity Tools

Software or equipment designed to increase work efficiency or output, often by automating tasks or organizing information.

Accomplishing Tasks

The process of completing assigned or personal objectives through planned actions and efforts.