When Is It Most Advisable to Predominantly Use Advertising in a Promotion

question 6

Essay

When is it most advisable to predominantly use advertising in a promotion mix?

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Definitions:

Retrieval Cue

A stimulus that allows for the recall of information stored in the long-term memory.

Tip-Of-The-Tongue

A cognitive phenomenon where a person cannot recall a specific word or fact despite feeling that retrieval is imminent.

Flashbulb Memory

Highly detailed and vivid memories of momentous events, which are often remembered with high confidence but not always with accurate detail.

Executive Control System

A cognitive system in the brain responsible for the regulation of thought and action through supervisory attentional control.