In Asch's Study of Conformity, Which Involved a Comparison of the Lengths

question 33

Multiple Choice

In Asch's study of conformity, which involved a comparison of the lengths of different lines, subjects were told that the experiment was about perceptual judgment. Telling subjects this:

• A) involved the unnecessary use of deception, which Asch later regretted
• B) aroused a great deal of suspicion because the line-judging task was too easy
• C) was part of the experimenter's cover story
• D) created a high level of mundane realism in the experiment

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Definitions:

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The process of distinguishing a product or service from others in the market to make it more attractive to a target audience.

Shopping Product

Goods that consumers purchase after comparing quality, price, and style from several sellers, requiring more decision-making effort than routine purchases.

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Unsought Product

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