________ Tend to Be Straightforward Outlines of Benefits and Positioning

question 134

Multiple Choice

________ tend to be straightforward outlines of benefits and positioning points that the advertiser wants to stress.

• A) Promotion mix plans
• B) Message strategy statements
• C) Creative concept strategies
• D) Big idea statements
• E) Branded entertainment plans

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Definitions:

Refractory Period

The period immediately following the transmission of a nerve impulse or the contraction of a muscle during which a nerve or muscle is unresponsive to further stimulation.

Threshold

The point or level at which something begins or changes.

Dendrites

The branched extensions of a neuron that receive signals from other neurons.

Insulate Neurons

The process of covering neurons with myelin, a fatty substance that speeds up the transmission of electrical signals along nerve cells.