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Refer to the Scenario Below to Answer the Following Questions

question 69

Multiple Choice

Refer to the scenario below to answer the following questions.
Most of the clientele at Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed there on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60 percent discount."
-Which of the following media options would MOST benefit Second Avenue's promotional efforts given the store's limited budget?

Definitions:

Common Share

Equity securities that represent ownership in a corporation, giving holders voting rights and a share in the company’s profits through dividends.

Current Ratio

A financial ratio that evaluates a firm's capacity to cover its short-term liabilities using its existing assets.

Acid-Test Ratio

A financial metric that evaluates a company's ability to meet its short-term obligations with its most liquid assets, excluding inventory.

Marketable Securities

Financial instruments that are easily convertible into cash and are often used for short-term investments.