In Its Classic ___________ Campaign,Avis Positioned Itself Against Market-Leading

question 8

Multiple Choice

In its classic ___________ campaign,Avis positioned itself against market-leading
Hertz by claiming,"We try harder."

• A) informative
• B) comparative
• C) persuasive
• D) reminder
• E) cooperative

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Definitions:

Social Responsibility

The practice of companies taking responsibility for the impact of their activities on the environment, consumers, employees, communities, and all other stakeholders.

Stakeholders

Individuals or groups with an interest or stake in the success of a project, business, or enterprise, including customers, employees, investors, suppliers, and the community.

Ethical Issue

a problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Counterfeit Goods

Fake products that are made to look genuine in order to deceive consumers.