What Is the Term Used to Describe the Idea That

question 21

Multiple Choice

What is the term used to describe the idea that will be communicated to consumers through an advertisement?

• A) advertising appeal
• B) message strategy
• C) consumer-generated message
• D) creative concept
• E) message execution

---

Definitions:

Distribution of Work

The allocation of tasks among team members or employees in an organization to ensure efficiency and effectiveness.

Authority

The power or right to give orders, make decisions, and enforce obedience.

Division of Labor

The assignment of different parts of a manufacturing process or task to different people in order to improve efficiency.

Mechanistic Management

A management approach characterized by a highly structured and formalized workplace, clear hierarchies, and rigid division of labor.