All of the Following Are Major Steps in Advertising Media

question 118

Multiple Choice

All of the following are major steps in advertising media selection EXCEPT ________.

• A) deciding on reach, frequency, and impact
• B) choosing among major media types
• C) selecting specific media vehicles
• D) deciding on format elements
• E) choosing media timing

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Definitions:

Electronically Mediated

Communication or interactions that occur via any electronic means, including the internet, email, and telecommunication devices.

Face-to-Face

A mode of communication or interaction that occurs when individuals are physically present in the same location and can see each other.

Deceptive Text Messages

Text messages that are intended to mislead the recipient, often used to manipulate or conceal truth.

Untrue Texts

Written documents, messages, or statements that contain falsehoods, inaccuracies, or misleading information.