Which of the Following Statements About Radio as an Advertising

question 88

Multiple Choice

Which of the following statements about radio as an advertising medium is true?

• A) Radio advertising is typically quite expensive.
• B) National radio advertising opportunities are simple to purchase.
• C) One advantage of radio advertising is its high demographic selectivity.
• D) Radio prohibits the use of segmentation strategies.
• E) Radio is defined as an outdoor medium.

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Definitions:

IR Spectrum

An infrared spectrum, a graph displaying the absorption of infrared radiation by a substance at different frequencies, useful in identifying molecular structures.

Peak Intensity

A measure of the strength or amplitude of a peak in a spectrum, indicating the relative quantity of the analyte present.

IR Spectrometer

An instrument used to measure the infrared light absorbance or transmittance of a substance, providing information about molecular vibrations.

Infrared Wavelength

Electromagnetic radiation wavelengths longer than visible light but shorter than microwaves, used in heating, remote controls, and night vision.