All of the Following Are Benefits of Standardized Global Advertising

question 22

Multiple Choice

All of the following are benefits of standardized global advertising EXCEPT ________.

• A) lower advertising costs
• B) greater global advertising coordination
• C) higher appeal to varying demographics
• D) more consistent worldwide image
• E) greater consistency among international product Web sites

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Definitions:

Aerobic Exercise

Physical activity that increases the heart rate and the body’s use of oxygen, thereby improving overall fitness.

Serotonin

A neurotransmitter that is involved in mood regulation, appetite control, and sleep among other physiological processes.

Stressful Environment

A situation or setting that causes significant anxiety, tension, or stress.

Optimistic

Having a positive or hopeful attitude towards the future, often with a confidence in successful outcomes.