Under Certain Conditions, a Two-Sided Argument May Be More Persuasive

question 27

Multiple Choice

Under certain conditions, a two-sided argument may be more persuasive than a one-sided argument because:

• A) a well-informed audience is aware of both sides of the issue and, thus, would tend to perceive a one-sided argument as unfair or biased
• B) all audiences appreciate hearing both sides of a controversial issue
• C) an uninformed audience needs to hear both sides of the issue before forming an opinion
• D) a one-sided argument would probably be confusing to an uninformed audience

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Definitions:

Word-of-Mouth Effects

The impact of person-to-person communication on the attitudes, beliefs, and behaviors of individuals regarding products, services, or ideas.

Consumer Contamination

The notion that a product loses value in the eyes of a consumer if it is perceived as being used or touched by another person.

Bread Crumbs

A web design element that allows users to keep track of their locations within programs or documents, metaphorically derived from the fairy tale of Hansel and Gretel.

Margarine Container

A type of packaging designed to hold margarine, a butter substitute made from vegetable oils.