Assume That a Speaker Has Low Credibility with the Audience

question 32

Multiple Choice

Assume that a speaker has low credibility with the audience. For maximum attitude change, how discrepant from the audience's initial position should the communication be?

• A) Not at all discrepant
• B) Moderately discrepant
• C) Highly discrepant
• D) Discrepancy is not a significant factor if the speaker has low credibility

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