Examlex
In general, individuals who feel _________are more easily influenced by a persuasive communication than individuals who ________ themselves.
Concept of Reciprocity
A social norm that involves mutual exchange of favors or privileges, where an act of generosity or kindness is repaid in kind.
Market Specialization
A strategy where a business focuses on a specific market niche, offering specialized products or services to satisfy the particular needs of that market segment.
Customized Marketing Programs
Tailored marketing strategies and campaigns designed to meet the specific needs and preferences of a targeted customer segment or individual customer.
Evoked Set
A group of relevant brands or products that a consumer recalls from memory when making a purchase decision.
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