The Belief That We Are More Objective and Less Biased

question 44

Multiple Choice

The belief that we are more objective and less biased than most other people is called:

• A) confirmation bias
• B) blind spot bias
• C) naive realism
• D) fundamental attribution error

Understand the dynamics of communal and relational approaches in brand building and consumer engagement.

Appreciate the role of branding in business-to-business (B2B) markets.

Grasp the importance of identifying and solving customer jobs to enhance brand relevance and loyalty.

Understand different types of brand authenticity and their implications.