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Aronson reports the results of an experiment in which people who were asked to insulate their homes were given information either about how much money they would save if they insulated or about how much money they would lose if they didn't insulate. Based on results of this study, if you were trying to sell insulation, you would be wise to:
East Coast
Refers to the easternmost region of the United States, often associated with states along the Atlantic Ocean.
West Coast
Referring generally to the western coastal areas of a country, often associated with specific cultural or geographical characteristics.
Consciousness
The state of being aware of and able to think about one's own existence, thoughts, emotions, and surroundings.
Awareness
The ability to consciously perceive, understand, and recognize one’s environment, emotions, and thoughts.
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