Suppose You See Mary Do Very Poorly on a Classroom

question 34

Multiple Choice

Suppose you see Mary do very poorly on a classroom test. From this you conclude that Mary not only is stupid but also has few friends, a poor personality, a difficult family life, and a hard time in everything she does. You have committed an error called:

• A) the primacy effect
• B) the context effect
• C) the halo effect
• D) the attitude heuristic

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Definitions:

Jolly Green Giant

A branding icon and mascot created by the Green Giant company, used to promote its range of vegetable products.

Brand Personality

A set of human characteristics attributed to a brand which influence consumers' perceptions and help them connect emotionally with the brand.

Brand Equity

The value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.

Brand Personality

The set of human-like characteristics attributed to a brand, influencing consumer emotions and perceptions.