________ Involves Two-Way,personal Communication Between Salespeople and Individual Customers,either in Person,by

question 134

Multiple Choice

________ involves two-way,personal communication between salespeople and individual customers,either in person,by telephone,or through Web conferences.

• A) Advertising
• B) Public relations
• C) Personal selling
• D) Telemarketing
• E) Integrated marketing communication

---

Definitions:

Skill Inventories

Files of personnel education, experience, interests, and skills that allow managers to quickly match job openings with employee backgrounds.

Succession Planning

The process of identifying, developing, and tracking key individuals for executive positions.

Realistic Job Previews

A technique used in recruitment that provides potential employees with a clear and accurate understanding of what a particular job entails before they decide to apply or accept a position.

Turnover

The rate at which employees leave a company and are replaced by new hires over a particular period.