Which of the Following Questions Would Be the Best One

question 8

Multiple Choice

Which of the following questions would be the best one to help a marketer evaluate the return on a sales promotion investment?

• A) Did the promotion run too long or too short?
• B) Did customers enjoy the events associated with the promotion?
• C) Did customers search the promotion's Web site for additional product information?
• D) Did the promotion increase purchases from current customers or attract new customers?
• E) Did the distribution of the promotional information match consumer expectations and needs?

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Definitions:

Cash Collected

The total amount of money received by a company during a specific period.

Expense Recognition Principle

An accounting principle that expenses should be recognized and recorded when they are incurred, not necessarily when they are paid.

Expenses Recorded

The process of documenting and recognizing incurred expenses in the financial records during a specific accounting period.