______________ Are Designed to Build Brand Equity

question 45

Multiple Choice

______________ are designed to build brand equity.

• A) Publicity events
• B) POP rewards
• C) Premium rewards
• D) Sweepstakes programs
• E) Frequency marketing programs

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Definitions:

Facial Action Coding System (FACS)

A comprehensive system for categorizing the physical expression of emotions by the movement of facial muscles.

Muscle Movements

The actions resulting from the contraction and relaxation of muscles, facilitating bodily motion.

Online Communities

Virtual platforms or networks where individuals with shared interests or goals gather to communicate, share information, and foster relationships without geographical constraints.

Netnography

A research methodology that adapts ethnographic techniques to study the cultures and communities that emerge through the internet.