Refer to the Scenario Below to Answer the Following Questions

question 108

Multiple Choice

Refer to the scenario below to answer the following questions.
Reliable Tool Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Though the customer base is small, monthly sales at Reliable are approximately $1 million. "You might say we have all of our eggs in one basket," says owner Arthur Lau. Reliable Tool has captured "a small piece of the pie" but is the sole supplier of hub and axle components to its customers; therefore, it is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable's customers are located in Malaysia. Travel time to all customers is short but, given the nature of the industry, time spent with each customer is essential.
-Which of the following promotions would be most appropriate for Reliable Tool to use in its attempt to promote its products and generate new business leads?

• A) rebates
• B) premiums
• C) specialty advertising items
• D) point-of purchase promotions
• E) conventions and trade shows

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Definitions:

Manage Conflict

The process of identifying and handling conflict in a sensible, fair, and efficient manner.

Satisfied Need

A requirement or desire that has been met or fulfilled.

Employee Motivation

The drive or inclination that influences an individual's choice of actions and effort levels towards achieving work-related goals.

Align Individual

The process of adjusting individuals' goals, expectations, or actions to match organizational or team objectives, ensuring coherent and unified efforts.