Examlex
What are the seven steps in the selling process.Might any of these present a problem to a new and inexperienced salesperson?
Licensor
An individual or entity that grants a license to another, allowing them to use certain property, intellectual property, or trademarks.
Licensee
One who receives a license to use, or enter onto, another’s property.
Company Name
The official legal name of a business entity registered under which it operates in the commercial world.
Trademark Dilution
The weakening or diluting of a trademark's distinctive quality or reputation by unauthorized use.
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