Partisan Talk Radio Got Its Start

question 17

Multiple Choice

Partisan talk radio got its start

• A)after the abolition of the Fairness Doctrine.
• B)on the day of Rush Limbaugh's first broadcast.
• C)after cable television led the way.
• D)in the early 1990s after the election of Democrat Bill Clinton.
• E)during the late 1930s.

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Definitions:

Fear-based Appeals

Persuasive messages that attempt to evoke fear in order to influence attitudes or behaviors.

Written Warnings

Official notifications or alerts, often documented in writing, indicating that a specific action is undesirable or that a rule has been violated.

Advertisement Wear-out

The phenomenon where the effectiveness of an advertisement declines with increased exposure to it.

Negative Advertisements

Promotional messages that focus on the unfavorable aspects of a competitor or their products rather than highlighting one's own positive attributes.