Which of the Following Is Essential for Direct Marketing to Be

question 60

Multiple Choice

Which of the following is essential for direct marketing to be effective?

• A) an online presence
• B) a good customer database
• C) a well-trained sales force
• D) inbound telephone marketing
• E) digital direct marketing technologies

Distinguish between various types of intangible assets and their classifications.

Calculate the cost of land and buildings considering acquisition and improvement costs.

Understand the concept and application of depreciation, amortization, and impairment losses.

Understand the basic concepts of asset depreciation and the factors affecting it.

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Definitions:

Activity Levels

Various measures of operations or production quantity, such as units produced or hours worked, which can impact costs and managerial decisions.

Overhead Cost

Expenses that are not directly tied to production activities, such as rent, utilities, and general office expenses.

Machine Hours

A measure of production time where costs are allocated to products based on the number of hours machines are used in their manufacturing.

Actual Costing

A costing method that assigns actual costs of direct materials, direct labor, and overhead to products, instead of using estimated or standard costs.