A Typical Customer Database Is an Organized Collection of Geographic,demographic,psychographic,and

question 26

Multiple Choice

A typical customer database is an organized collection of geographic,demographic,psychographic,and ________ data about individual customers or prospects.

• A) ethical
• B) cultural
• C) medical
• D) behavioral
• E) emotional

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Definitions:

Gain

The increase in value of an asset or decrease in liabilities resulting in an increase in owners' equity, except those relating to contributions from owners.

Fully Depreciated

The status of an asset whose entire cost has been expensed and has reached the end of its useful life according to accounting standards.

Gain on Disposal

The financial profit obtained from the sale of a fixed asset when the sale price exceeds the book value of the asset.

Loss on Disposal

This reflects the financial loss incurred when an asset is sold or disposed of for less than its recorded book value.